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The future of retail is digital

Strengthen customer relations, create unique customer experiences and increase your market share by being first to market with the right IT.

The retail industry is going through enormous changes. New digital advancements make life easier for consumers, but they also increase the complexity of the demands placed on retailers. Buying patterns and consumer behavior are changing too and, as a retailer, you will need to adjust and adopt new technologies to keep up with the technological developments.

"First to market" with the right IT
The agile retail companies that are able to adapt their business to embrace new technologies increase their market share. Just ask the people behind the most successful mobile payment app in Denmark. They will tell you that being "first to market" rather than "best in market" was paramount for them.

At NNIT, we know the tendencies in the retail industry – and we acknowledge that your success depends on your ability to create customer experiences and consumer relations now and in the future.

Digital tendencies in retail

Consumer relations 
Consumers expect to be engaged like never before, whether it is before, during or after a purchase. They have become accustomed to being able to buy whatever they want, whenever they want. Twenty-four hours a day. New technologies, such as IoT, machine learning and chatbots, contribute to a sense of presence on all platforms and contact points, at all times throughout the customer journey. 

Read more about improving productivity and creating great experiences here.  

Omnichannel is all about combining retail, data and marketing. It is the art of giving the consumer the same buying experience – whether the purchase takes place digitally via social media, on a web shop, or in a physical store.  

The physical store
The physical store can also facilitate digital experiences by employing, for example, virtual reality (VR) or augmented reality (AR) when customers move around the store with their mobile in hand.  

The online shop
Convenience shopping from the comfort of home is no longer enough to satisfy today's savvy consumers. They also expect customer service day and night, virtual experiences and customization. For this reason, more and more companies are implementing AI technologies to help meet the ever-increasing demands of consumers.