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Digital transformation: Launch your business into the cloud and bring your data into play

The explosive developments in modern technology are creating new opportunities for those who are able to adapt through agile business models. This requires companies to undertake a sweeping digital transformation, and not least a platform to support such a transformation both internally and externally.

Technological development is advancing at an unprecedented speed, which is increasing exponentially. Each and every day, technologies like Cloud computing, Machine Learning, Artificial Intelligence, blockchain technologies, the Internet of Things and advanced robotics provides new opportunities to innovate, to conquer new markets, and to build a business up from zero to big success in the space of a few years.

Adaptability and short time to market is a key differentiator in the digital world – thus, businesses need to adjust to new rules of the game and compete on the new terms. 

Embrace the digital transformation

Those who manage to prosper in this new reality have three things in common: an understanding of digital development, the will to change, and a vision for digital innovation. This requires a culture and setup that can allocate sufficient resources to deal with threats and opportunities in real time.

However, this cannot be done only within isolated parts of the organization, like the IT department or specialized digital innovation units. In these years, we are seeing high degree of digital transformation in businesses, which extends much further than digitalizing existing services and processes.

Digital transformation must be supported by a strategic focus on innovation as well as creating new business models that challenge the historical division of industries. In short, digital transformation impacts all areas of the business – a fact every executive must recognize to succeed.  

In the middle of all this digital transformation is the customer. It is more important than ever to forge close relationships with customers and to create experiences that make them loyal ambassadors for your company. You can only do this if you have a deep insight into their needs and know how to approach them in the right way and at the right time.

On the internal front, your employees expect you to have the best technology and data at their disposal to support their day-to-day tasks and to make the right decisions. Technology should serve them and not the other way around. Indeed, technology is becoming more and more of a key factor in retaining and attracting staff. 

While rapid development in technology gives you opportunities, it also necessitates the transformation of your company's processes, products and skills into digital reality. If you don't do this, your competitors certainly will. With innovative Business Intelligence solutions in your company, you will also have the opportunity to be aware of both threats and opportunities for disruption in your market. This could be in the form of either new products or new business models. 

Bring your data into play

Having said this, successful digital transformation does also require the deep involvement of the IT department. They need to be the ones responsible for implementing and driving an agile IT platform necessary for enabling digital transformation, as well as challenge and support the business regarding digital transformation.

Previously, one of the more significant IT challenges in business involved data: storage was expensive, it was hard to access, and was difficult to use when required on the spot. Today, however, the biggest data challenge is surely the overwhelming deluge of data, and how the company can utilize this.

Customers have a clear expectation that this large amount of data is used to optimize and personalize products and services. Because of this, one of the most important questions for companies today must be: "How do we get from raw data to information and insight? And how do we get an agile IT setup that enables us to react to the market in real time?"

D365: a cloud-based platform for digital transformation

To fully support digital transformation across the entire organization, you need a platform that covers the whole business – including sales, marketing, HR, finance, BI, production and management.

Microsoft Dynamics 365 (D365) is both an ERP and a CRM with a cloud solution that makes it scalable, and supportive of the agile set-up necessary in today's business climate. With D365, your organization will be able to turn big data into insight and make the right decisions – and react to the market in real time. 

In other words: the cloud-based solution D365 allows you to be on top of the digital transformation.



Jesper Bagh+45 3079 ​​Head of Cloud Service Development Bagh