Accountable

• We take ownership
  
• We maintain credibility in everything that we say and do
  
• We are ready when problems need to be solved for our customers
  
• We advise our customers, and don’t necessarily sell the most expensive, most profitable solution but the solution that is best for the customer – short-term earnings aren’t our thing
  
• We see tasks through and are keen to make an extra effort to do it right 

Ambitious

• We set the highest standards
  
• We set challenging goals – and we achieve them
  
• We demonstrate our ambitions through our own results, and through results for our customers
  
• We will be the best in our field
  
• We train our people ourselves, making sure their competency levels are extremely high   

Engaged with stakeholders

• We respect the changing needs of individuals
  
• We strive to engage in active dialogue with our stakeholders
  
• We continually get new ideas for products that improve earnings and customer satisfaction
  
• We feel a strong desire to share
  
• We engage in active dialogue with both the educational system and the rest of the world
  
• We don’t just sell. We listen and advise – then we sell
  

Open and honest

• We believe in clear agreements and measurable performance
• We communicate openly and honest to protect NNIT’s integrity
• We engage in dialogue with our customers – and we dare to disagree with them
• We say what we think, and contribute new ideas and constructive criticism
• We aren’t geared to deal with people who want to treat us deceitfully – we are 100% honest
• We are quick to communicate openly about significant changes that affect us 

Ready for change

• We react in good time to changes in the market and to business opportunities
• We are prepared for professional and personal challenges
• We like to try new things
• We organise ourselves constantly in relation to our business – and everyone understands and supports this
• We burn for new technologies – an interest that comes from the inside
• We develop and support employees who take the initiative