The liberalisation in the utilities sector have put new pressure on innovative use of IT support capabilities in sales and marketing . Communication and dialogue via the use of IT have made it possible to create entirely different relationships with customers and users.
Knowledge exchange among customers and users, and internally between Sales and Marketing, has also attained new levels with new technological capabilities. The integration of business systems also means, for example, that knowledge about market demand from the farthest parts of the sales channel can be quickly consolidated and communicated to production and management.
NNIT offers the following services relevant to Sales and Marketing: