8 December 2010 | Press Release
Copenhagen - NNIT has bought Danish software house ChannelCRM in order to further develop our Customer Relationship Management (CRM) offerings devoted to the pharmaceutical industry. The acquisition follow NNIT’s recent partnership with pharma CRM specialists Trueblue.
The pharmaceutical industry demand both classical CRM solutions and systems that are optimally developed on the CRM platform (xRM). Meeting these demands is crucial to NNIT and with the acquisition of ChannelCRM we strengthen our ability to provide consultancy, development and operation of CRM systems based on Microsoft CRM.
- Pharmaceutical businesses have high demands for IT security, documentation and traceability and they will benefit from the combination of ChannelCRM’s profound experience with CRM/xRM solutions and NNIT’s expertise in the specific conditions of the pharmaceutical industry, including compliance, regulatory demands and market, says Sune Andersen, Corporate Vice President of NNIT’s ERP Division.
CRM specifically for pharma
This acquisition follows NNIT’s recent partnership agreement with Trueblue making NNIT exclusive vendor in most European markets of Trueblue’s CRM suite, developed by Trueblue and based on the Microsoft Dynamics® platform. Trueblue’s industry-leading CRM solution specifically for the pharmaceutical industry is already adopted by marketers in several major multinational companies.
The partners offer clients CRM services combining NNIT’s strategic consulting, systems integration and hosting services with Trueblue’s strong portfolio of CRM solutions, including sales force automation, multichannel contact management and analytical CRM.
With the addition of ChannelCRM’s capabilities NNIT can now offer pharmaceutical marketers an even stronger CRM solution.
About NNIT
NNIT is a leading consultancy in the development, implementation, validation and operation of IT dedicated to the life sciences industry, meeting the strictest regulatory requirements. NNIT employs more than 1,500 people and in 2009 our turnover was €213 million. www.nnit.com.